Previous
Let's work together
I’m open to remote positions. Also, feel free to reach me if you need a hand on your side / open source project. I would love to connect with you.Let's build something awesome together, Say hi!
uderandi1221@gmail.com
© All Rights reserved by Erandi Attanayake
Intellimorph ATS – A Comprehensive Applicant Tracking System to Streamline Recruitment
Overview
Startups face unique challenges—limited resources, rapid scaling needs, and the pressure to hire top talent quickly. Intellimorph ATS streamlines the entire recruitment process by automating repetitive tasks, organizing candidate data, and enabling team collaboration. From job posting to onboarding, the platform ensures no potential hire is overlooked while offering a seamless experience for both recruiters and candidates. With an intuitive interface, customizable workflows, and integrations with leading job boards and social platforms, Intellimorph ATS empowers startups to attract, evaluate, and hire efficiently—helping them focus on growth, innovation, and building high-performing teams.
The problem statement
Startups face several recruitment challenges:
Limited HR resources and small teams.
Difficulty tracking candidates across multiple channels.
Time-consuming manual resume review and interview coordination.
Lack of integrated tools for team communication and analytics.
These inefficiencies lead to lost opportunities, longer time-to-hire, and inconsistent candidate experiences.
The solution
Intellimorph ATS is a user-centered, end-to-end recruitment platform that:
Automates job postings and candidate tracking.
Parses resumes to surface key information quickly.
Provides interview kits and structured assessment workflows.
Integrates communication tools, calendars, and collaboration features.
Offers analytics dashboards for data-driven hiring decisions.
The platform is designed for teams of all sizes, particularly startups without dedicated HR departments, ensuring efficiency, fairness, and consistency in hiring.
UX Process
Project Scope
The project covered business and product strategy, user research, conceptualization, usability testing, and emotional design.
The aim was to translate recruiter pain points into meaningful product solutions that streamline hiring, improve collaboration, and reduce time-to-hire.
Target Users
Recruiters
Hiring Managers
Collaborators
Candidates (enterprise-level organizations)
Research Insights
From desk research, industry benchmarks, and user interviews, we identified both market validation and experience gaps:
Firms using an ATS reported:
75% less wasted time
70% faster report creation
15% less time-to-fill
10% more placements per month
94 % of HR professionals stated that ATS solutions had a positive impact on their hiring process.
However, direct user interviews revealed critical experience frustrations not yet solved by existing tools.
Key Problems Identified
Candidate sourcing issues: Good resumes are overlooked due to parsing errors (synonyms, serif/sans-serif fonts).
Lengthy and costly hiring cycles: Inefficient workflows slowed down recruitment.
Follow-up burden: Recruiters spent significant time chasing managers, collaborators, and candidates for feedback.
Always-on work culture: Recruitment extended beyond 9–5, requiring constant updates and responsiveness.
Overwhelming task management: Recruiters lacked a clear system to prioritize next actions across hundreds of tasks.
Lack of performance visibility: Recruiters struggled to quantify daily productivity and success metrics.
Problem Statement
How might we help recruiters save time and increase productivity at a day-to-day level, without overlooking critical tasks or candidate experience?
To unpack this, we defined three guiding challenges:
Automating follow-ups with hiring managers, collaborators, and candidates.
Making critical workflows accessible on the go.
Prioritizing and surfacing next steps automatically, instead of forcing users to search for them.
When all the data already exists in the system, recruiters should never have to ask, “What do I need to do next?”
Competitor Analysis
Our competitive scan showed that most ATS products delivered data-heavy, SaaS-style dashboards. While they captured information, they lacked contextual task guidance and workflow prioritization, leaving recruiters with manual overhead. This gap became the core design opportunity.
User Study
The ATS market is saturated with platforms that promise efficiency, but many follow a feature-parity approach — replicating competitor functionality without validating real-world usability. Through competitor benchmarking, we identified that not every feature adds value; often, features remain unused or create unnecessary complexity.
This insight shaped our approach: rather than copying, we focused on validating features through user research and behavioral studies. By engaging with 19 recruiters and hiring managers, we found that using an ATS increased recruiter productivity by 30% on average, reinforcing the need for a user-centered, efficiency-first design.
Scalability by Design
Version 1 of Intellimorph ATS was intentionally scoped with a scalable design system. Both UI and UX were built to grow into a broader enterprise recruitment suite, ensuring future enhancements could be layered in without disrupting the core user experience.
User Testing
To validate early design hypotheses, we created a comprehensive InVision prototype of 18 screens. User testing focused on:
Recruiters, hiring managers, and collaborators
Usability of workflows (job posting → candidate management → onboarding)
Task prioritization and follow-up automation
Applying the 80/20 rule, we dedicated testing efforts to the 20% of features responsible for 80% of usage, ensuring maximum impact within limited testing windows. Stakeholder feedback sessions further refined workflows, surfacing gaps for the next iteration.
The remaining 80% of features were captured as part of an ongoing testing and refinement process, aligned to the roadmap for subsequent releases.
User Personas
HMW Analysis
Identify Key Features
Job Posting Management: Multi-platform posting with analytics.
Resume/CV Parsing: Automates candidate information extraction.
Applicant Tracking: Stage-by-stage candidate visibility and notifications.
Communication Tools: Centralized messaging and email templates.
Calendar Integration: Smart interview scheduling.
Interview Kits: Structured, stage-specific assessment questions.
Team Collaboration: Feedback sharing and centralized decision-making.
Reporting Tools: Analytics for time-to-hire, source of hire, and pipeline status.
Success Metrics
50% reduction in time-to-hire.
70% reduction in manual administrative work.
90% of candidates tracked seamlessly through the pipeline.
Positive user satisfaction scores from HR teams and hiring managers.
Identifying Assumptions and Constraints
Assumptions:
Startups have limited HR staff.
Users may not be familiar with full ATS systems.
Recruitment involves multiple stages and team collaboration.
Constraints:
Need for cross-platform integration (job boards, email, calendars).
Limited training time for startup teams.
High data privacy and compliance standards.
Key UI Screens
Job Posting Dashboard: Multi-platform job posting with metrics.
Resume Parser Interface: Highlight key candidate information.
Candidate Pipeline: Stage-wise applicant tracking with notifications.
Communication Tools: Intellimorph ATS streamlines recruitment by providing integrated, branded, and trackable communication tools that keep candidates informed and hiring teams collaboratively aligned throughout the process.
Interview Kits: Structured stage-specific assessment templates.
Collaboration Panel: Team feedback and discussion feed.
Analytics Dashboard: Time-to-hire, source-of-hire, candidate pipeline overview.
Usability Findings
Users preferred a centralized dashboard for candidate pipeline visibility.
Automated parsing reduced manual effort and errors significantly.
Collaborative feedback tools improved team alignment and reduced miscommunication.
Smart scheduling reduced interview delays and improved candidate experience.
Learnings & Outcomes
Automation is key for startups with limited HR resources.
Structured interview kits and collaborative features ensure consistency and fairness.
Real-time insights drive better hiring decisions and reduce bottlenecks.
User-centered design enhances both recruiter efficiency and candidate experience.
Next Steps
Based on research and testing, the following steps were defined:
Layout Refinement: Optimize the ATS layout with a long-term view of building a multi-product recruitment suite.
Visual Consistency: Ensure that design visuals maintain usability and flow integrity as new team members contribute.
Extended Testing: Conduct deeper user testing on the less critical 80% of features to improve efficiency and adoption in future versions.
Intellimorph ATS – A Comprehensive Applicant Tracking System to Streamline Recruitment
Overview
Startups face unique challenges—limited resources, rapid scaling needs, and the pressure to hire top talent quickly. Intellimorph ATS streamlines the entire recruitment process by automating repetitive tasks, organizing candidate data, and enabling team collaboration. From job posting to onboarding, the platform ensures no potential hire is overlooked while offering a seamless experience for both recruiters and candidates. With an intuitive interface, customizable workflows, and integrations with leading job boards and social platforms, Intellimorph ATS empowers startups to attract, evaluate, and hire efficiently—helping them focus on growth, innovation, and building high-performing teams.
The problem statement
Startups face several recruitment challenges:
Limited HR resources and small teams.
Difficulty tracking candidates across multiple channels.
Time-consuming manual resume review and interview coordination.
Lack of integrated tools for team communication and analytics.
These inefficiencies lead to lost opportunities, longer time-to-hire, and inconsistent candidate experiences.
The solution
Intellimorph ATS is a user-centered, end-to-end recruitment platform that:
Automates job postings and candidate tracking.
Parses resumes to surface key information quickly.
Provides interview kits and structured assessment workflows.
Integrates communication tools, calendars, and collaboration features.
Offers analytics dashboards for data-driven hiring decisions.
The platform is designed for teams of all sizes, particularly startups without dedicated HR departments, ensuring efficiency, fairness, and consistency in hiring.
UX Process
Project Scope
The project covered business and product strategy, user research, conceptualization, usability testing, and emotional design.
The aim was to translate recruiter pain points into meaningful product solutions that streamline hiring, improve collaboration, and reduce time-to-hire.
Target Users
Recruiters
Hiring Managers
Collaborators
Candidates (enterprise-level organizations)
Research Insights
From desk research, industry benchmarks, and user interviews, we identified both market validation and experience gaps:
Firms using an ATS reported:
75% less wasted time
70% faster report creation
15% less time-to-fill
10% more placements per month
94 % of HR professionals stated that ATS solutions had a positive impact on their hiring process.
However, direct user interviews revealed critical experience frustrations not yet solved by existing tools.
Key Problems Identified
Candidate sourcing issues: Good resumes are overlooked due to parsing errors (synonyms, serif/sans-serif fonts).
Lengthy and costly hiring cycles: Inefficient workflows slowed down recruitment.
Follow-up burden: Recruiters spent significant time chasing managers, collaborators, and candidates for feedback.
Always-on work culture: Recruitment extended beyond 9–5, requiring constant updates and responsiveness.
Overwhelming task management: Recruiters lacked a clear system to prioritize next actions across hundreds of tasks.
Lack of performance visibility: Recruiters struggled to quantify daily productivity and success metrics.
Problem Statement
How might we help recruiters save time and increase productivity at a day-to-day level, without overlooking critical tasks or candidate experience?
To unpack this, we defined three guiding challenges:
Automating follow-ups with hiring managers, collaborators, and candidates.
Making critical workflows accessible on the go.
Prioritizing and surfacing next steps automatically, instead of forcing users to search for them.
When all the data already exists in the system, recruiters should never have to ask, “What do I need to do next?”
Competitor Analysis
Our competitive scan showed that most ATS products delivered data-heavy, SaaS-style dashboards. While they captured information, they lacked contextual task guidance and workflow prioritization, leaving recruiters with manual overhead. This gap became the core design opportunity.
User Study
The ATS market is saturated with platforms that promise efficiency, but many follow a feature-parity approach — replicating competitor functionality without validating real-world usability. Through competitor benchmarking, we identified that not every feature adds value; often, features remain unused or create unnecessary complexity.
This insight shaped our approach: rather than copying, we focused on validating features through user research and behavioral studies. By engaging with 19 recruiters and hiring managers, we found that using an ATS increased recruiter productivity by 30% on average, reinforcing the need for a user-centered, efficiency-first design.
Scalability by Design
Version 1 of Intellimorph ATS was intentionally scoped with a scalable design system. Both UI and UX were built to grow into a broader enterprise recruitment suite, ensuring future enhancements could be layered in without disrupting the core user experience.
User Testing
To validate early design hypotheses, we created a comprehensive InVision prototype of 18 screens. User testing focused on:
Recruiters, hiring managers, and collaborators
Usability of workflows (job posting → candidate management → onboarding)
Task prioritization and follow-up automation
Applying the 80/20 rule, we dedicated testing efforts to the 20% of features responsible for 80% of usage, ensuring maximum impact within limited testing windows. Stakeholder feedback sessions further refined workflows, surfacing gaps for the next iteration.
The remaining 80% of features were captured as part of an ongoing testing and refinement process, aligned to the roadmap for subsequent releases.
User Personas
HMW Analysis
Identify Key Features
Job Posting Management: Multi-platform posting with analytics.
Resume/CV Parsing: Automates candidate information extraction.
Applicant Tracking: Stage-by-stage candidate visibility and notifications.
Communication Tools: Centralized messaging and email templates.
Calendar Integration: Smart interview scheduling.
Interview Kits: Structured, stage-specific assessment questions.
Team Collaboration: Feedback sharing and centralized decision-making.
Reporting Tools: Analytics for time-to-hire, source of hire, and pipeline status.
Success Metrics
50% reduction in time-to-hire.
70% reduction in manual administrative work.
90% of candidates tracked seamlessly through the pipeline.
Positive user satisfaction scores from HR teams and hiring managers.
Identifying Assumptions and Constraints
Assumptions:
Startups have limited HR staff.
Users may not be familiar with full ATS systems.
Recruitment involves multiple stages and team collaboration.
Constraints:
Need for cross-platform integration (job boards, email, calendars).
Limited training time for startup teams.
High data privacy and compliance standards.
Key UI Screens
Job Posting Dashboard: Multi-platform job posting with metrics.
Resume Parser Interface: Highlight key candidate information.
Candidate Pipeline: Stage-wise applicant tracking with notifications.
Communication Tools: Intellimorph ATS streamlines recruitment by providing integrated, branded, and trackable communication tools that keep candidates informed and hiring teams collaboratively aligned throughout the process.
Interview Kits: Structured stage-specific assessment templates.
Collaboration Panel: Team feedback and discussion feed.
Analytics Dashboard: Time-to-hire, source-of-hire, candidate pipeline overview.
Usability Findings
Users preferred a centralized dashboard for candidate pipeline visibility.
Automated parsing reduced manual effort and errors significantly.
Collaborative feedback tools improved team alignment and reduced miscommunication.
Smart scheduling reduced interview delays and improved candidate experience.
Learnings & Outcomes
Automation is key for startups with limited HR resources.
Structured interview kits and collaborative features ensure consistency and fairness.
Real-time insights drive better hiring decisions and reduce bottlenecks.
User-centered design enhances both recruiter efficiency and candidate experience.
Next Steps
Based on research and testing, the following steps were defined:
Layout Refinement: Optimize the ATS layout with a long-term view of building a multi-product recruitment suite.
Visual Consistency: Ensure that design visuals maintain usability and flow integrity as new team members contribute.
Extended Testing: Conduct deeper user testing on the less critical 80% of features to improve efficiency and adoption in future versions.
Previous
Let's work together
I’m open to remote positions. Also, feel free to reach me if you need a hand on your side / open source project. I would love to connect with you.Let's build something awesome together, Say hi!
uderandi1221@gmail.com
© All Rights reserved by Erandi Attanayake